Ad Specifications
980 Media supports all IAB ad formats
Display Ads
In-Banner: All text and graphics stay within ad unit.
Expandable Banner: Ad expands beyond its original size upon user or host initiation.
Pop-under: Ad that appears over or under the page in a separate browser window.
Standard GIF / JPEG and Flash
| Ad Placement / Unit | Ad Size | Max File Size GIF / JPEG |
Max File Size Flash |
| Leaderboard | 728 x 90 | 35K | 50K |
| Rectangle | 300 x 250 | 35K | 50K |
| Skyscraper | 120 x 600 | 35K | 50K |
| Wide Skyscraper | 160 x 600 | 35K | 50K |
| Pop-under | 720 x 300 | 35K | 50K |
Rich Media – Expandables
| Ad Unit | Initial Ad Size |
Initial Max File Size |
Final Ad Size |
Final Max File Size |
Panel Expand Direction |
| Leaderboard | 728 x 90 | 40K | 728 x 270 | 100K | Down |
| Rectangle | 300 x 250 | 40K | 500 x 250 | 100K | Left or Right |
| Skyscraper | 120 x 600 | 40K | 300 x 600 | 100K | Left |
| Wide Skyscraper | 160 x 600 | 40K | 300 x 600 | 100K | Left |
Video
| Ad Unit | Dimensions | File Type | Max File Size |
| Streaming Video | 640 x 480 (4:3 aspect ratio) |
.mov, .avi, .mp4 | 2 MB |
| Companion Banner Ad | 300 x 250 | .gif, .jpeg, .swf | GIF/JPEG 20K |
Details and Guidelines
Audio
- Only user-initiated audio allowed
- Must contain clearly visible mute/stop functionality
Video
- Must contain visible stop/play and pause or mute functionality
- Accompanying audio for video ads should be user-initiated
- Maximum play time allowed is 30 seconds
Flash
- 15 second animation
- Back-up .gif or .jpeg files
Expandable Ads
- User-initiated expandables should be on mouse over or click and should support a close button and minimize on mouse-off
- Expandables must have a close button
Rich Media
- 5 loop max
- 15 second animation
- Close button clearly visible
Support for 3rd Party Code
- Support for most 3rd party ad agency code
- Standard Tags (IMG/HREF URLs)
- Must allow publisher click tracking
- Please note that 3rd party code that uses the ILAYER cannot be served without removing the ILAYER portion
Synched Ad
- Client must supply all three in page sizes per the specifications listed above. (728×90, 300×250 and 160×600)
- If the units are going to "interact" with each other, client must time their animations accordingly. 980 Media will ensure that all units begin animation at the same time
