Demographic
Within 980 Media’s premium network we have the most diverse partners / publishers online. Our marketing platform and detailed demographic data targets the audience to broadcast your Brand. We target our advertiser’s specific consumer markets.
User-Based Targeting
980 Media targets your likely consumer base with our proprietary online advertising platform considering:
- Age
- Gender
- Income
- Household Type
- Education
- Occupation
- Race / Ethnicity
Website-Based Targeting
Our premium network provides many divisions with deference to your Brand’s focus and website composition.
Demo: Sports Category
| Gender |
Age |
| Male |
94% |
21 – under |
26% |
| Female |
6% |
22 – 34 |
31% |
| |
|
35 – 54 |
30% |
| |
|
55 – over |
13% |
| Income |
Education |
| Under $25,000 |
3% |
Professional Degree |
29% |
| $25,000 – $40,000 |
11% |
Undergraduate Degree |
64% |
| $40,000 – $75,000 |
25% |
High School or less |
7% |
| $75,000 – $100,000 |
36% |
|
|
| Over $100,000 |
25% |
|
|
|
|
|
| Consumers interested in Sports |
| Watch professional sports |
97% |
| Watch college sports |
91% |
| Attend Live sporting events |
61% |
| Use broadband internet services |
89% |
| Own a computer |
98% |
| Own an automobile |
70% |
| Plan on purchasing a new automobile in the next 6 months |
20% |
| Purchased products online in last month |
75% |
| Shops online for gifts for others |
70% |
| Play Poker |
45% |
| Placed a wager at a casino in last 2 months |
42% |
| Eat out at least once a week |
81% |
| Play video games |
55% |
| Own a cell phone |
81% |
| Plays Golf |
67% |
| Needs a new cell phone |
44% |
| Use online services for business |
57% |
| Travel by plane twice a year |
63% |
| Subscribe to a magazine/periodical |
52% |
| Purchased electronics last month |
35% |
| Own exercise equipment |
47% |
| Purchased a sports drink in last week |
60% |
| Purchased an alcoholic drink in last week |
74% |
| Purchased product advertised in the Sports Category |
10% |
|
980 Media will provide you with the most comprehensive demographical data, throughout each division, giving you, the advertiser everything you want to know to place your Brand’s advertisement appropriately.
